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RALEIGH – The NFL is turning to social media to spur interaction and sales at this year's Super Bowl. They're teaming up with the location-based mobile app game Foursquare.

During the game, you can check into a virtual venue called, “Super Bowl Sunday.” Pick a team to root for, let your friends know online, and you'll unlock badges for the Steelers or Packers. Those in Dallas can even check in from the event to unlock an exclusive Super Bowl XLV badge.

Each badge comes with a unique redemption code that allows you to get 20 percent off certain items at NFLShop.com.

Wayne Sutton, the former president of the Triangle Social Media Club and the current director of digital for Tech Media, said it's an exciting way to advance advertising through social media.

"I think this is the beginning of what Foursquare could be offering in the future and latter part of the year, and also doing what you just mentioned as far as moving forward with virtual check-ins and goods to TV shows and other media content, and also group check-ins to offer some sort of dealer coupon like a Groupon or a Living Social."

Foursquare, which was started in 2009, already has about six million users worldwide, and many experts expect Super Bowl Sunday to be Foursquare's busiest day ever.